Multi-sports court in downtown São Paulo

Arquiteto Vitor Daher

Arquiteto Pablo Mauleón

Arquiteto Alexandre Campini

Design interventions and placemaking actions raise the level of safety that these spaces offer.

The Sé neighborhood, located in the center of São Paulo, the largest city in Brazil with a population of 21 million inhabitants, registers the worst rates of violence, security and human rights, according to the Jornal Nexus Inequality Map 2019.

The requalification of the multi-sports court of Parque Dom Pedro, in downtown São Paulo was developed and sponsored by Converse, one of the most important brands in fashion and world street style, for the launch of the new ERX model aim to reduce those bad social rates above.

The process involved private initiative, government and local leaders, hearing students from local schools and park users in an artistic project headed by the Collective Autivistas, a studio formed by artists Adriano Cinelli (Onio), Gustavo Amaral and João Lelo.

The negotiation among the different agents of the society was coordinated by Muda Social, a company specialized in cultural marketing, requalification of public spaces, incentive laws and democratization of access to education and art, creating a participatory process divided into four phases:

1-Contact and research with free workshops.

The project to revitalize the court had the participation of the community and local leadership. Students from São Paulo Public School and users of the park were invited to participate in a free workshop of collage, creativity and composition conducted by the artists of the collective Autivistas.
During the workshop the problems and desires for the Sport court were discussed, absorbing people’s demands, such as: the marking of volleyball lines and the need to install new Soccer Frames and nets.
Approximately 25 young people and 5 adults participated in the workshop who actively contributed to the definitions of future interventions on the court, learning, producing and taking home their own works of art.

2-Preparing the Public Space.

New official basketball equipment were installed and new soccer frames were produced with reinforced structure made of recycled metal profiles and fixed to the floor to prevent them from being stolen.
The highlight is the painting of the court by Autivistas with a special paint forming a flexible rubberized layer for outdoor spaces with protection for sun and rain. The colors refer to the classics of the Converse ERX brand, launched in the first semester in Brazil with the artists’ geometric and organic DNA.

2-Preparing the Public Space.

New official basketball equipment were installed and new soccer frames were produced with reinforced structure made of recycled metal profiles and fixed to the floor to prevent them from being stolen.
The highlight is the painting of the court by Autivistas with a special paint forming a flexible rubberized layer for outdoor spaces with protection for sun and rain. The colors refer to the classics of the Converse ERX brand, launched in the first semester in Brazil with the artists’ geometric and organic DNA.

3-Event

With free admission, the opening of the court took place on a Saturday afternoon, with musical programming that dialogues with basketball and street style.
Lei Di Dai, known as the queen of dancehall, made pocket-show of her “Believe U” tour.
The battle of rhymes also had space in the event with the presence of two collectives: Slam das Minas, formed by Carolina Peixoto, Mel Duarte, Luz Ribeiro and Pam Araújo, who works with poetic literature exploring possible constructions through the words of women and Wu-Trem Clan known for taking rhymes to the train of São Paulo under the command of three of the members: Sodré, Dipraia and Cemporcento

4-Legacy

Investing the same budget used for a event location, the initiative aimed to bring the brand closer to the local community on a daily basis, reinforcing the appeal of an urban and “multicolored” lifestyle that Converse has by positively impacting the construction of a city that combines social well-being, expression and education to promote social development.

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